Post by account_disabled on Dec 3, 2023 22:49:02 GMT -5
Brings together several ad sets (audiences) that have always generated good performance, then the CBO will make it easier for you to increase your campaign budget . Advantages :The CPA of your campaign will not soar as could be the case with the ABOBudget increases can be more substantial (+30% for example)Budget management hardly changes on the advertiser side since.
Facebook takes care of distributing it between dif Europe Cell Phone Number List ferent audiencesNote that all this is possible with audiences that have a good performance history on your account and that are large (at least 1 million people).So what’s the problem with campaign budget optimization?I'm getting there!There are 2 big problems in my opinion.The acquisition problemThe first is that it leaves almost no chance for the new.
audiences you integrate into a campaign, or it takes a long time before they receive distribution.Generally, this is the first phenomenon that occurs.Facebook doesn't give the audience a chance.For example, if you have a campaign with 2 ad sets for a budget of €100/day and you add a 3rd audience, don't be surprised if a week later, the budget has almost no was broadcast to the new audience.
As I told you, the CBO is an amplifier, which makes it very difficult to integrate new audiences into the campaign and makes audience testing impossible.This is why you need to create a second campaign to do your tests and bring the budget up to the level of the ad set.After a certain point.
Facebook takes care of distributing it between dif Europe Cell Phone Number List ferent audiencesNote that all this is possible with audiences that have a good performance history on your account and that are large (at least 1 million people).So what’s the problem with campaign budget optimization?I'm getting there!There are 2 big problems in my opinion.The acquisition problemThe first is that it leaves almost no chance for the new.
audiences you integrate into a campaign, or it takes a long time before they receive distribution.Generally, this is the first phenomenon that occurs.Facebook doesn't give the audience a chance.For example, if you have a campaign with 2 ad sets for a budget of €100/day and you add a 3rd audience, don't be surprised if a week later, the budget has almost no was broadcast to the new audience.
As I told you, the CBO is an amplifier, which makes it very difficult to integrate new audiences into the campaign and makes audience testing impossible.This is why you need to create a second campaign to do your tests and bring the budget up to the level of the ad set.After a certain point.